Branding is critical to business success, yet all too often it is overlooked.
Your brand is not a smart logo and glossy interiors, though they can play a part. Instead, your brand is what people say about you when you've left the room.
Responding to the specific needs of your business, whether you are just starting or well-established, we can undertake an objective review of the issues that affect your customers’ attitudes and, most importantly, their decision to buy. Getting it right is crucial.
We offer branding as a stand-alone project or as part of our Launch and Refresh packages »
Menu design & Menu Engineering
The look and feel of a menu plays an important part in the branding of a restaurant. How does the menu feel to the diner? Is it commensurate with the style of the restaurant? Is it the right size? For you, the restaurant owner/manager are the menus hard-wearing? Pre-printed or over-printable - how flexible are they to the kitchen’s needs?
More than that, though, the design of your menu can make a real difference to your bottom line. It’s true!
Whilst customers are holding a well designed, well laid out menu that is easy to navigate and find dishes to their liking, what they don’t realise is they are being gently coerced.
When a menu has been professionally ‘engineered’ they are being manipulated to choose certain dishes that make you the more profit!
In short, menu engineering is the scrutinising of the profitability and popularity of menu items and how these two factors influence the placement of these items on a menu. And the aim is a simple one: to increase profitability per head.
Much has been written about the future of traditionally printed hotel brochures.
Although it’s true that a downloadable brochure is the cost-effective option, there will always be people who request a brochure in the post or take one away to pass on to friends and family.
As a marketing tool, the physical brochure is still a powerful, tangible asset.
Getting the balance right between strong imagery and concise text is crucial too. But it’s not just for information! Include strong calls to action throughout!