Is your website content ruining your business?
Christmas parties in April?! Last year’s Mother’s Day?!
Out-of-date content on websites happens more often than you think.
And it stops people buying!
It’s a huge turn off for web browsers to find menus, events or offers that are past their sell-by date!
We’ve put together a list of the regular website checks you should be making, plus some bonus tips for making the most of your site:
- Is your availability calendar up to date?
- Once Christmas, Valentine’s Day, Mother’s Day, Easter, etc. have passed, make sure you’re not advertising out of date information.*
- Are you promoting your next event or special day prominently?*
- Have you put an end date on special offers so customers know when they can book it?
- Do you have rooms to fill? How about running a flash sale and featuring it on your homepage and social media channels?*
Make a note in your diary when events/offers need to be removed from or added to your website.
- Do you have a glut of seasonal food in the kitchen? Why not create a special offer in your restaurant or add a new dish to your breakfast menu? And advertise it.
- Update your site with new photos. Include recent events, unusual weather and local information.
- Every so often, check all your links work.
- Add latest testimonials or guest comments to the website. Include a date so they can see the comments are recent.
- Write a blog post. (Why? See whistlehospitality.co.uk/blogging) Not only is it search engine-friendly but it’s also a great way of creating a personality behind the hotel and keeping guests up to date with news, views and events.
Plus, some bonus tips:
- Research local events that you could build offers & promotions around? Remember people will be searching for those online so consider local attractions, sporting events, annual celebrations and what’s on at the theatre.
- Can you partner with a local attraction to offer a great package to families? Consider what other value added incentives would attract families.
- Always direct people to your website. Consider including your website address in a tweet or Facebook post. Always put it on your email signature.
- Analyse your website ‘stats’. What is your bounce rate? Which pages are most popular? Look for new sources of traffic or keywords that you should be focussing on? Is there a ‘dead-end’ in your site where people stop browsing? If so, fix it!